Alliance is a sophisticated guide to crafting successful partnerships offering a combination of carefully designed checklists up to date examples and scenarios from around the world and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed most managers dont have the experience or knowledge to create a functional alliance governance structure this book fills that knowledge gap with a clear description of the proper implementation process. An executive guide to designing successful strategie partnerships ard pieter de man wlley contents foreword vii introduction ix acknowledgments xiii 1 strategie alliances the control trust dilemma 1 2 the allianci design framework 21 3 iurning suppliers into allies 51 4 contractual alliances the customization of alliance design 71 5 the virtual joint venture model air france klm delta . Request pdf on jan 1 2013 ard pieter de man published alliances an executive guide to designing successful strategic partnerships find read and cite all the research you need on researchgate. Alliance is a sophisticated guide to crafting successful partnerships offering a combination of carefully designed checklists up to date examples and scenarios from around the world and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed most managers dont have the experience or knowledge to create a functional alliance governance structure this book fills that knowledge gap with a clear description of the proper implementation process. Alliance is a sophisticated guide to crafting successful partnerships offering a combination of carefully designed checklists up to date examples and scenarios from around the world and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed