Life is very hard — and not very safe — for most agricultural workers around the world, but Rice is trying to change that. Founder of Fair Trade USA, the leading third-party certifier of fair trade products, he gives consumers an easy way to make a difference with their dollars. Buying fair trade products, whether it’s a cup of coffee, bar of chocolate, or bunch of bananas, improves the wages, working conditions, environment, and development efforts for farming communities worldwide. What consumers gain in taste, millions of workers gain in hope and pride for solving their own problems — what Rice calls the “the invisible dividend.” Though corporate skeptics once scoffed at the idea, Rice has gotten hundreds of companies to rework their supply networks. He is frequently recognized as one of the world’s top social entrepreneurs. Follow the company on Facebook or Twitter @FairTradeUSA.